Keynote Speaker | Amazon Bestselling Author| Modern CTE Strategist
I SELL MODERN CTE
Every day, school districts are selling CTE.
They sell it to students deciding on their future.
They sell it to parents choosing the best path for their children.
They sell it to counselors making recommendations.
They sell it to business and industry leaders seeking their next workforce.
Whether we realize it or not, every district is already selling CTE.
The question is... what version are they selling?
Dr. Donna Prudhomme helps education leaders sell the value of Modern CTE so more students choose it, more parents support it, and more communities believe in it.
Through her Amazon bestselling book, nationally recognized keynote, and the P.E.R.C.E.P.T.I.O.N. Shift™ Framework, she equips education leaders with practical strategies to close the perception gap between what CTE is and what people believe it is.
Her Amazon bestselling book identified the problem.
We Don't Have a CTE Problem—We Have a Perception Problem™
Her signature keynote provides the solution.
Selling Modern CTE™
Keynote Speaker | Amazon Bestselling Author | Modern CTE Strategist
I SELL MODERN CTE
Every day, school districts are selling CTE.
They sell it to students deciding on their future.
They sell it to parents choosing the best path for their children.
They sell it to counselors making recommendations.
They sell it to business and industry leaders seeking their next workforce.
Whether we realize it or not, every district is already selling CTE.
The question is... what version are they selling?
Dr. Donna Prudhomme helps education leaders sell the value of Modern CTE so more students choose it, more parents support it, and more communities believe in it.
Through her Amazon bestselling book, nationally recognized keynote, and the P.E.R.C.E.P.T.I.O.N. Shift™ Framework, she equips education leaders with practical strategies to close the perception gap between what CTE is and what people believe it is.
Her Amazon bestselling book identified the problem.
We Don't Have a CTE Problem—We Have a Perception Problem™
Her signature keynote provides the solution.
Selling Modern CTE™
Recognized for CTE Leadership at the National, Regional, and State Level
ACTE NATIONAL
2026
Administrator of the Year
ACTE REGION IV
2025
Administrator of the Year
CTAT TEXAS
2024
Administrator of the Year
Recognized for CTE Leadership at the National, Regional, and State Level
ACTE NATIONAL
2026
Administrator of the Year
ACTE REGION IV
2025
Administrator of the Year
CTAT TEXAS
2024
Administrator of the Year
— FEATURED BY —
NATIONAL EDUCATION ORGANIZATIONS
FEATURED INTERVIEW
EdTech Magazine
Q&A: with Donna Prudhomme
OPENING KEYNOTE SPEAKER
Summer K-12 CTE Congress
Indianapolis, Indiana
FEATURED FIRESIDE CHAT SPEAKER
ACTE Best Practices Conference
Denver, Colorado
CTE Isn’t the Problem—
Perception Is.
Every day, students, parents, educators, policymakers, and
community members make decisions about Career and Technical
Education based on what they think CTE is—not what it has become.
Modern CTE is preparing students for high-skill, high-wage, and
high-demand careers through industry certifications, work-based learning,
dual credit opportunities, and career pathways aligned to workforce needs.
Yet many people still view CTE through the outdated lens of
vocational education.
That's the perception gap costing CTE programs students, support,
partnerships, and funding opportunities.
When perception changes, participation increases.
When participation increases, percentages increase.
When percentages increase, partnerships increase.
When partnerships increase, program funding increases.
We don't have a CTE problem.
We have a perception problem.™
Signature Keynote
Selling Modern CTE™
Changing Perception So Students, Parents, and Communities Choose Modern CTE
CTE programs don't always struggle because of quality.
They struggle because students, parents, educators, counselors, and communities don't always understand the value of Modern Career and Technical Education.
In this keynote, Dr. Donna Prudhomme shows education leaders how to sell the value of Modern CTE by changing perception, strengthening their message, and creating demand for high-quality CTE programs.
Using her proven P.E.R.C.E.P.T.I.O.N. Shift™ Framework, participants will learn practical strategies to inspire students, engage families, strengthen community support, and position CTE as a first-choice pathway.
THIS KEYNOTE IS FOR LEADERS WHO:
Want to increase CTE enrollment and participation
Need stronger parent, counselor, and community support
Want to build demand for Modern CTE
Need to improve the public image of their CTE programs
Are ready to replace outdated perceptions with a compelling new narrative
Want CTE to become the first choice—not the backup plan
KEY TAKEAWAYS
Participants will learn how to:
Sell the value of Modern CTE with confidence
Change outdated perceptions using the P.E.R.C.E.P.T.I.O.N. Shift™ Framework
Build a compelling message that attracts students and families
Increase community awareness and industry engagement
Create lasting momentum for Modern CTE
—SPEAKER REEL—
"The perception gap will not close itself. It closes one leader at a time." — Dr. Donna Prudhomme
The Amazon Bestselling Book Changing the Conversation About CTE
We Don’t Have a CTE Problem—
We Have a Perception Problem
The P.E.R.C.E.P.T.I.O.N. Shift™: How Education Leaders Change the Narrative So Students Choose Career and Technical Education—and Communities Believe in It
In this Amazon bestselling book, Dr. Donna Prudhomme identifies the real barrier holding CTE back—not funding, not facilities, not curriculum—but perception. Through testimony, real-world examples, and a practical, research-backed framework, she shows education leaders how to change it. If you lead CTE at any level, this book will change how you see your work and how your community sees it.
Bulk orders available for districts, conferences, leadership teams, counselor groups, and professional development events. Contact us for volume pricing.
We Don’t Have a CTE Problem—We Have a Perception Problem
The P.E.R.C.E.P.T.I.O.N. Shift™:
How Education Leaders Change the Narrative So Students Choose Career and Technical Education—and Communities Believe in It
In this Amazon bestselling book, Dr. Donna Prudhomme names the real barrier holding CTE back—not funding, not facilities, not curriculum—but perception. Through testimony, real-world examples, and a practical, research-backed framework, she shows education leaders how to change it. If you lead CTE at any level, this book will change how you see your work and how your community sees it.
The Amazon Bestselling Book Changing the Conversation About CTE
Bulk orders available for districts, conferences, and professional development events. Contact us for pricing.
Her Story. In Her Own Words.
It Was More Than Just an Elective: The Dr. Donna Prudhomme Story
Turn on Sound
From CTE Teacher to CTE National Administrator of the Year
Her Story. In Her Own Words.
It Was More Than Just an Elective: The Dr. Donna Prudhomme Story
Turn on Sound
From CTE Teacher to CTE National Administrator of the Year
Dr. Prudhomme’s Experience Spans Every Level of Education — Giving Her a Unique Perspective On Modern CTE.
Leadership, Credentials & Experience
LEADERSHIP
ACROSS EDUCATION
Director of Career & Technical Education
High School Principal
CTE Teacher, Criminal Justice
High School & Elementary Counselor
High School Assistant Principal &
Magnet School Coordinator
CREDENTIALS
PROFESSIONAL RECOGNITION
Amazon Bestselling Author
Texas Superintendent Certification
Texas REALTOR®
Board Certified Credit Consultant
30+ Years of Experience in
Education and Industry
Trusted by Education Leaders. Respected by Industry.
Ready to Bring Selling Modern CTE™ to Your Event?
Whether you're planning a state conference, district professional development day, leadership retreat, or CTE summit, bring the keynote that's changing the national conversation about Career and Technical Education.
Your audience will leave with practical strategies to close the perception gap, strengthen community support, and position Modern CTE as a first-choice pathway.
Dr. Donna Prudhomme | Prudhomme Enterprises LLC
drdonnaprudhomme.com | [email protected]
© 2026 Prudhomme Enterprises LLC. All rights reserved.
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